So watch our videos below for ‘tips’ to improve your PR function or get inspired by some of our latest success stories.
Martin Palin discusses recent trends in media and explains why the art of story-telling is a key skill for the modern medical affairs professional.
If you’re a company doing the right thing then building a positive corporate reputation should be pretty straight forward. But for ‘Big Pharma’ it presents some specific challenges. Martin Palin provides some guidance for pharma-focused communications professionals.
With talk of the ‘new normal’ being triggered by the pandemic, people forget that the basics of a good reputation won’t change in a post-COVID world. Martin Palin explain why
What do Australian patient advocacy groups do?
They provide the patient dimension to health debates, policy decisions and difficult decisions around access to treatment. If you are planning a health campaign you should include them in your thinking. Because they are major players. Martin Palin explains.
In the same way the cells in your body are renewed, professional services businesses renew themselves as well. The notion of “business as a living organism” provides a..
For all the talk about how important a “positive corporate reputation” is, there is surprisingly little written about what tangible actions you..
What kind of communications approach can turn the launch of a new report or new clinical data into a real campaign of advocacy?
The Palin Daily Health News highlights the top 4 health stories setting the agenda in Australia each day.
When the Palin team says we are “Health PR reimagined”, it means we embody the full potential of health PR to draw on new tactics, the latest platforms and emerging..
Concern about regulatory compliance is one of the main barriers to medical companies embracing social media more enthusiastically.
Content marketing and social media allow you to shape what others think of you, build a reputation consistent with your aspirations, influence..
Content marketing has been around for ages. Communications professionals have always created content to inspire change and when social media came along it became..
PR and communications students in their last years of university dread having to decide what they are going to do with their lives after graduation.
In the classic US film “Wag the Dog” a high profile spin doctor (Robert De Niro) is recruited to save a US President in trouble during an election campaign after he is accused of..
Looking to brief a healthcare focused PR agency? Check out how the Palin Communications team can help you!
You're in good company with Palin. We focus on helping significant healthcare brands achieve success, see what some of our clients have to say about us in our video.
The recent panel on “Medicalising Normality” at the Melbourne Festival of Ideas raised many questions about the risks and benefits of disease awareness campaigns.
Ever wondered how health and medical news stories actually get put together?
To find out, check out our latest video "blogumentary" to get..
Ever wondered what healthcare PR consultants do? This video blog is a light-hearted “behind the scenes” look at how healthcare PR teams drive media interest, coordinate..
The Australian Charities and Not for Profit Commission looks set to be a reality later in 2012. Many people know it is coming and news stories have already flagged..
The money or the box? Are you planning disease awareness or fundraising? Or both?
In the latest Palin Video Blog Martin looks at the five key..
The demand for increased transparency around healthcare professional sponsorships has changed the way pharmaceutical companies manage their..
Promoting health-related news is a competitive business. Every day there are winners and losers. So doesn’t it make sense to launch your campaign at a quiet time..
There are certain months when journalists are looking for certain types of stories. So why not make life easy for them (and increase your chances of success) by learning the..
Another day another stunt. But how do you secure media interest? And having done that, how do you get the branding in there? And having done that, how do you turn it..
If you could use PR to help secure public funding for your organisation or product, then surely your PR will have paid for itself. But what kind of buttons do you push..
There are things coming in the future of medicine which are completely unimaginable now.
People get confused about all the rules and regulations in medical PR. There is government legislation and as well as various self-regulating codes of conduct that dictate how, when and what kind of PR can be implemented.
They say that timing is everything. That’s certainly true in driving great PR campaigns. In fact questions about timing are among the most common we get asked by clients.
How might the ability to access and control Facebook data and content affect the health sector?
Good health promotion campaigns consider evidence regarding all the possible consequences of their implementation.
Social media is the only place in the public domain where you get to see major pharmaceutical companies being human, playful, interactive, good natured and patient-centric.
The Palin team looks back on its PR predictions for 2019. Some hits, misses and look-outs for the future.
The risks associated with participation in social media are dwarfed by the benefits. Learn how to use social media responsibly and the opportunities it can create for your business.
Award winning PR campaigns are characterised by their topicality, integration and results. Our latest video showcases two Palin Communications case studies that illustrate the features of breakthrough campaigns and why they stand out from the rest of the pack.
Our clients are the most important people in our business. We want them to hit their targets and enjoy working with us while they do it. Hear what some of our health-related clients say about working with the Palin Communications team.
August is always a busy month for the Palin team. See what we’ve been up to in the lead up to August 2019. Women in STEM, oncology, asthma, dementia, IVF, dental health and others.
Palin emphasises the need to have a strong LinkedIn presence for building a corporate profile. Find out how to maximise the benefits of having a strong profile for your business.
The Palin team weighs in on health, communications and media trends. What are your predictions for the future?
Find out how to maximise value by linking earned, owned, shared and paid media, and why a single, isolated, exclusive national editorial news story is no longer enough.
Want to know why we're so passionate about our work in health and health promotions? Find out what keeps the Palin team in the PR game.
Running an earned media outreach campaign comes with its risks. Martin Palin discusses who's responsibility it is to take those risks on.
Australian pharmaceutical manufacturers operate in a heavily regulated sector. The Medicines Australia Code of Conduct is one of the key documents that guides companies when promoting prescription products and interacting with healthcare professionals, health consumer organisations or the general public.
The Palin Communications team loves working on disease awareness campaigns. This is because it provides us with a chance to work on projects that really help people to stay on top of their health and well being and reduce their risk of illness
Social distancing and isolation have heightened the need for greater promotion of mental health and wellness in the workplace. Hear about the launch of the new 'Mindful Movement' at Palin Communications.
Almost all stunts or communications campaigns are likely to have some consequences which were unintended and/or not foreseen. So surely the person who suggested it has to be the one to handle all the mess created by the stunt gone wrong, right?
Empathy and consistency are often the missing ingredients in crisis communications. Martin Palin explains how they help messages cut through in the cluttered, uncertain and confusing world of COVID-19
What media strategy do you adopt when COVID-19 is redefining "blanket coverage"? Read the room, focus on owned media, show your support and be realistic about your next big launch.
Why all the fuss about media exclusives? And – not withstanding Kim Kardashian and Uber Eats - why are they so important in health and medical stories? Martin Palin helps explain.
Martin Palin explores the role big pharmaceutical companies play in delivering innovative medicines in Australia. Take away the development and supply of innovative treatments and vaccines and there’s not a whole lot left.