Experiential Programs for Health Marketing and PR

Letting people experience your healthcare brand first hand can be a key part of an effective PR promotion.


Letting people experience your healthcare brand first hand can be a crucial part of a valid PR promotion. That's what experiential programs can do.

Primarily they aim to build a closer bond between your customers (and prospective customers) and your brand by delivering what is often either fun or educational experience.

Experiential programs can create a quite authentic emotional connection with people who are then more likely to connect with your brand - certainly far more effectively these days than just a digital link used by most brands.

Whether it's sampling a new product with commuters in the CBD, filling out a brief risk assessment or contributing to a new “World Record”, experiential tactics deliver an opportunity to have a one on one connection with your audience.

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