Launch timing is everything
Once it’s been done (or it’s been around for a while) the news value wanes. That’s why the PR strategy at launch time is so crucial.
We’ve launched dozens of medical compounds, services, technology developments, research projects and complementary therapies in Australia. All via through targeted, code-compliant strategies that drive support from opinion leaders, healthcare professionals, consumers and other third parties.
Driving news within the regulations
Healthcare, however, is a highly regulated space, but with the right communications partner, driving news and outcomes while complying with the various codes and regulations is manageable.
It’s about getting a great result and doing it in the right way.
Our up-to-date media relationships and our knowledge of the regulations ensures you get the best value, as well as the best chance of staying out of trouble, when you commission us to help with your campaign.
Product launch case study
One of our favourite clients is Haleon. We’ve really enjoyed launching sponsorships and new products for them in the over-the-counter space.
