Tips, insights, observations, predictions and strategy. The latest video blogs from the Palin Communications team will help shape and inform your next campaign.
Sharpen your message and rehearse its delivery at a tailor-made media training session by Palin Communications. You’ll learn how to package stories, deliver news grabs and position your launch to perfection with a practical hands-on session designed to help you maximise “earned” media opportunities.
Social media is uniquely placed to help build communities of people who are affected by a particular health condition or who might be looking for a certain type of solution.
You’ve got a great solution for a specific disease area? Put that disease in the spotlight with a tailored “disease awareness” campaign incorporating editorial coverage, content marketing, celebrity ambassadors, social media support and advocacy from patient groups and influencers.
We’ve been promoting health-related stories to the Australian media for over 20 years. You develop a pretty sharp news sense with that kind of experience.
Social media is uniquely placed to help build communities of people who are affected by a particular health condition or who might be looking for a certain type of solution.
With Palin’s “10 step plan” to better stakeholder management, we will help you secure support, leverage your relationships and amplify the message by showing who else supports it.
We’ve helped companies handle media interest in extortions, product recalls, lost court cases, negative research and regulatory knock backs. We’ve also run industry-endorsed workshops on “best practice” crisis management.
A switch from prescription-only to OTC might be your one opportunity to raise awareness about your medicine. We’ve launched dozens of medical compounds in Australia via targeted, code-compliant, KOL-supported PR campaigns. Our up to date media relationships ensure you get the best “bang for your buck” when you commission us to help with your campaign.
Palin Communications has integrated compelling video content into many award-winning PR campaigns. It is often a key role in maximising the success of your health-related PR campaign.
Events can be an integral part of effective PR. They can provide a focus for stakeholder engagement, an opportunity for media and a point of engagement for consumers.
Letting people experience the brand first hand can be a key part of an effective PR promotion. Whether it is sampling a new product with commuters in the CBD, filling out a brief risk assessment or contributing to a new “World Record” experiential tactics deliver an opportunity to have a one on one conversation with our audience.
Best practice PR campaigns are built on research, commissioned surveys and newsworthy insights. Plus research helps you determine the impact of your campaign. Did attitudes change? Are GPs more comfortable chatting to patients about your issue? Are sales spikes correlated with editorial support?
Our campaigns have received recognition from both Australian and International PR and communications awards.
