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Health PR. Reimagined

 
What would it take to turn your health communications brief into a memorable, multi-faceted campaign that smashes all its goals?

What We Do

Healthcare PR has been completely transformed. No longer focused exclusively on media relations, it now integrates the full range of earned, owned, paid and shared media to deliver consistent, measurable, commercially relevant outcomes.

Health PR. Reimagined. 

Highly effective health-focused campaigns built on multichannel storytelling, authentic third-party advocacy and tangible metrics for increased accountability. We tailor your message for consumers, healthcare professionals, media targets and other stakeholders.
Building Brand Authority in the Healthcare Sector
How Palin PR Approaches Healthcare PR

How We Do It

Our focus is on your issues and needs. We bring a creative, open, media-agnostic mind-set to your communications challenges with just one question in mind:
 
What would it take to turn your brief into a memorable, multi-faceted campaign that smashed all its measurable performance indicators?

Our People

Talented PR professionals applying their skills to projects that improve lives and promote good health.

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Proven Methods

Some people think Healthcare PR is just PR that targets doctors and pharmacist. Not true. 

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Fresh Ideas

Award-winning creativity designed to builds healthcare brands, grow categories and drive sales.

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Contact a Palin Consultant

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See what some of our clients have to say about working with us.

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Our Latest News


Read our latest news for what’s happening in the world of Palin and healthcare campaigns.

by
on September 30, 2020
Palin Communications and its partners - AbbVie Australia and Franklin Women – have been awarded the 2020 PRIME Award for Corporate Responsibility for its Wikipedia ‘Edit-A-Thon’ to raise the profile ...
by
on September 30, 2020
Maya Ivanovic has confirmed her professional upward trajectory having been shortlisted as a 2020 B&T Women in Media Awards Rising Star. Maya is already a winner of the B&T 30 Under 30 2020 Public ...
by
on September 30, 2020
Specialist PR agency Palin Communications has announced some new appointments and promotions as it sets itself to meet growing demand for health-related communications projects from a range of new ...

Our Latest Video

Tips, insights, observations, predictions and strategy. The latest video blogs from the Palin Communications team will help shape and inform your next campaign.

Watch Our Latest Videos

Video resources for the healthcare and medical sector by Palin PR

Our Latest Blogs


Read our latest blogs for advice relating to healthcare campaigns.
Earned media is the modern term for news driven editorial that portrays your product, company or issues in a positive light. Earned media is highly valued. The fact that it is editorial means its ...
iSentia recently launched its Comms Agenda 2021 in which communication professionals across more than 21 industries and 14 countries were surveyed about the future of the communication profession ...
Someone told me the other day that Bill Gates was trying to kill me. I was surprised to learn this. I’ve never met Bill Gates and, while he could have my address somewhere in his trove of Microsoft ...

Experience + Innovation by the numbers

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YEARS EXPERIENCE

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HEALTH CONDITIONS
AND ORGANISATIONS SUPPORTED

Our Services

Rollover and click any of the boxes below to see more detail for each service.

We work with our healthcare and medical clients to turn industry and business insights into award winning campaigns that build healthcare brands, grow categories and drive sales.

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Media Training

Sharpen your message and rehearse its delivery at a tailor-made media training session by Palin Communications. You’ll learn how to package stories, deliver news grabs and position your launch to perfection with a practical hands-on session designed to help you maximise “earned” media opportunities.

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Corporate Social Media

Social media is uniquely placed to help build communities of people who are affected by a particular health condition or who might be looking for a certain type of solution.

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Palin PR offers Disease Awareness PR Services

Disease Awareness

You’ve got a great solution for a specific disease area? Put that disease in the spotlight with a tailored “disease awareness” campaign incorporating editorial coverage, content marketing, celebrity ambassadors, social media support and advocacy from patient groups and influencers.

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Media Relations

We’ve been promoting health-related stories to the Australian media for over 20 years. You develop a pretty sharp news sense with that kind of experience.

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Palin PR Delivers Social and Digital Campaigns for the Healthcare Sector

Social & Digital Campaigns

Social media is uniquely placed to help build communities of people who are affected by a particular health condition or who might be looking for a certain type of solution.

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Stakeholder Engagement

With Palin’s “10 step plan” to better stakeholder management, we will help you secure support, leverage your relationships and amplify the message by showing who else supports it.

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Issue and Crisis Management

We’ve helped companies handle media interest in extortions, product recalls, lost court cases, negative research and regulatory knock backs. We’ve also run industry-endorsed workshops on “best practice” crisis management.

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Palin PR Delivers Product Launch Campaigns for the Healthcare Sector

Product Launches & Switches

A switch from prescription-only to OTC might be your one opportunity to raise awareness about your medicine. We’ve launched dozens of medical compounds in Australia via targeted, code-compliant, KOL-supported PR campaigns. Our up to date media relationships ensure you get the best “bang for your buck” when you commission us to help with your campaign.

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Video and Resources

Palin Communications has integrated compelling video content into many award-winning PR campaigns. It is often a key role in maximising the success of your health-related PR campaign.

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Palin PR provides Event Management services for the healthcare sector

Event Management

Events can be an integral part of effective PR. They can provide a focus for stakeholder engagement, an opportunity for media and a point of engagement for consumers.

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Experiential Programs

Letting people experience the brand first hand can be a key part of an effective PR promotion. Whether it is sampling a new product with commuters in the CBD, filling out a brief risk assessment or contributing to a new “World Record” experiential tactics deliver an opportunity to have a one on one conversation with our audience.

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Research

Best practice PR campaigns are built on research, commissioned surveys and newsworthy insights. Plus research helps you determine the impact of your campaign. Did attitudes change? Are GPs more comfortable chatting to patients about your issue? Are sales spikes correlated with editorial support?

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Palin Pet Projects

We're all about health - whether human or animal. So if your focus is on pet owners, pet lovers, or pet-related healthcare professionals – we’re here to help.

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See what we've been doing

Our campaigns have received recognition from both Australian and International PR and communications awards.

See a Sample of Campaigns

Check Our Resources

Take a look at our eBooks, Blogs, Vlogs and daily Palin Medical News for relevant industry commentary and context.