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Health PR. Reimagined

What would it take to turn your health communications brief into a memorable, multi-faceted campaign that smashes all its goals?

 

Contact a Palin Consultant

 

 Healthcare PR now integrates the full range of earned, owned, paid and shared media to deliver consistent, measurable, commercially relevant outcomes.

 

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Health PR. Reimagined.

Highly effective health-focused PR, campaigns and content built on multichannel storytelling, authentic third-party advocacy and tangible metrics for increased accountability. We tailor your message for consumers, healthcare professionals, media targets and other stakeholders.

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How Palin Communication do it

How We Do It

Our focus is on your issues and needs. We bring a creative, open, media-agnostic mindset to your communication challenges with just one question in mind: What would it take to turn your brief into a memorable, multi-faceted campaign that smashed all its measurable performance indicators?

 

Our People

Talented PR professionals applying their skills to projects that improve lives and promote good health.

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Proven Methods

Many people consider that Healthcare PR is just PR that targets doctors and pharmacist. Not true.

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Fresh Ideas

Award-winning creativity designed to builds healthcare brands, grow categories and drive sales.

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You're in good company with Palin.

See what some of our clients have to say about working with us.

 

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Save Time. Stay updated.

Our Latest News

Read our latest news for what’s happening in the world of Palin and healthcare campaigns.

 

by
on July 05, 2021
Perrigo Australia recently welcomed better access to its progesterone treatment reimbursed on the Pharmaceutical Benefits Scheme for the prevention of preterm births in Australian women. Palin ...
by
on July 05, 2021
The COVID-19 pandemic has put a spotlight on the importance of using quality personal protective equipment (PPE) to keep healthcare workers safe. This made it essential for O&M Halyard to ...
by
on July 05, 2021
In March 2021 Seqirus announced the launch of its new cell-based seasonal influenza vaccine. Palin Communications worked with Seqirus to convene the media briefing at which the announcement was made. ...

Our Latest Video

Tips, insights, observations, predictions and strategy. The latest video blogs from the Palin team will help shape and inform your next campaign.

Watch Our Latest Videos

Palin Video

Our Latest Blogs


Read our latest blogs for advice relating to healthcare campaigns.
Who would have thought that close to two years down the track that we would still be talking about the COVID pandemic on a daily basis. We have daily government media conferences, rolling updates on ...
Before I started my first full-time job in public relations, I’ve heard a lot of ‘horror’ stories about the industry. Long working hours, highly competitive environment, twisting stories to deliver ...
This year, I began the final year of my communications degree with no agency experience. *cue ugly crying face with a side of a manic breakdown* Overhearing my peers talk about their numerous ...

Experience + Innovation by the numbers

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YEARS EXPERIENCE

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HEALTH CONDITIONS
AND ORGANISATIONS SUPPORTED

Our Services

Click any service below for more details. We work with our healthcare and medical clients to turn industry and business insights into award-winning campaigns that build healthcare brands, grow categories and drive sales.
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Media Training

Sharpen your message and rehearse its delivery at a tailor-made media training session. You’ll learn how to package stories, deliver news grabs and position your launch with a practical hands-on session to help you maximise “earned” media opportunities.

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Corporate Social Media

Social media is uniquely placed to help build communities impacted by a particular health condition or looking for a certain type of solution.

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Palin PR offers Disease Awareness PR Services

Disease Awareness

Put your solution to a specific disease into the spotlight with a tailored “disease awareness” campaign incorporating editorial coverage, content marketing, celebrity ambassadors, social media and advocacy from patient groups and influencers.

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Media Relations

We’ve been promoting health-related stories to the Australian media for over 20 years. You develop a pretty sharp news sense with that kind of experience.

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Palin PR Delivers Social and Digital Campaigns for the Healthcare Sector

Social & Digital Campaigns

Palin can help you drive a professional social media program to build communities affected by a particular health condition or who might be advocating for a certain type of solution.

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Stakeholder Engagement

With Palin’s “10 step plan” to better stakeholder management, we will help you secure support, leverage your relationships and amplify the message by showing who else supports it.

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Issue & Crisis Management

We’ve helped companies handle media interest in extortions, product recalls, lost court cases, negative research and regulatory knockbacks. We’ve also run industry-endorsed workshops on “best practice” crisis management.

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Palin PR Delivers Product Launch Campaigns for the Healthcare Sector

Product Launches & Switches

We’ve launched dozens of medical compounds in Australia via targeted, code-compliant, KOL-supported PR campaigns using our current media relationships to give you excellent coverage and "bang for your buck”.

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Video and Resources

Palin Communications has integrated compelling video content into many award-winning PR campaigns. It is often a key role in maximising the success of your health-related PR campaign.

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Palin PR provides Event Management services for the healthcare sector

Event Management

Events can be an integral part of effective PR. They can provide a focus for stakeholder engagement, an opportunity for media and a point of engagement for consumers.

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Experiential Programs

Experiential Programs

Let people experience your brand first hand via tactics such as sampling, brief risk assessments, or contributing to a new “World Record” to deliver an opportunity for direct engagement with your audience.

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Research

Research, commissioned surveys and newsworthy insights help create best-practice PR campaigns and their impact on attitudes, behaviour, awareness, and more. 

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Palin Pet Projects

We're all about health - whether human or animal. So if your focus is on pet owners, pet lovers, or pet-related healthcare professionals – we’re here to help.

 

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Check Our Resources

Take a look at our eBooks, Blogs, Vlogs and daily Palin Medical News for relevant industry commentary and context.