Strategic communications for a healthier future.
A health-focused PR agency that works as an extension of your team, in sync with your needs and aspirations.
Trusted by leading
health organisations
Health PR, reimagined
Health PR now integrates earned, owned, paid and shared media to deliver consistent, measurable, commercially relevant outcomes.
Multichannel storytelling, authentic third-party advocacy and tangible metrics, with your message tailored for every audience: consumers, healthcare professionals, journalists and other stakeholders.
An earned-first multichannel approach
Earned media leads. The other channels amplify it, generating awareness among the audiences that matter.
Earned
Media coverage that elevates credibility, authority and thought leadership. Earned media leads every program we build.
Owned
Your channels and content, built to educate and convert: websites, newsletters, video and evidence-based resources.
Paid
Targeted amplification tailored to your budget, context and regulatory frameworks.
Shared
Social and advocate voices that increase cut-through among consumers, clinicians and stakeholders.
Recognised by our industry
More than 20 awards and commendations since 2019.
Bronze, consumer health campaign
Ongoing work raising awareness of shingles
Top Agencies list
Named among the world’s top agencies by PR Daily
Winner, health literacy
Educating the community on paracetamol pack changes
Gold Impact Award
Raising awareness of shingles across Australia
PR Agency Team of the Year
Voted for by our health industry peers
Not for profit campaign of the year
Cardiovascular awareness with Hearts4Heart
Best PR campaign, awareness and advocacy
National flu campaign with CSL Seqirus
Healthcare Agency of the Year
Shortlisted against the global field
Shingles awareness campaign
Celebrity, influencer and medical advocacy with GSK
Best health campaign, twice over
COVID launches with GSK and Pfizer
Best PR campaign
The Maviret hepatitis C launch with AbbVie
Corporate social responsibility
Patient voice in medicine reimbursement, with BMS
Thought leadership
Women in STEMM on Wikipedia, with AbbVie and Franklin Women
Investor relations
Giving a voice to people who cannot verbalise pain, with Painchek
From daily news to issues management
Services for clients who want to promote health issues, leverage social assets, train spokespeople or manage a crisis.
Media Relations
Become part of the daily health news narrative with proactive, newsworthy storytelling.
Social Media Campaigns
Leverage social media to drive better health outcomes and reach communities directly.
Disease Awareness
Get media and the public focused on specific conditions, symptoms and treatment options.
Issues Management
Manage your health-related issue or crisis effectively, with calm senior counsel.
Media Training
Prepare your spokespeople to deliver clear, confident interviews.
Digital Campaigns
Integrated digital programs spanning content, video and measurement.
Our passion is health and wellness
Every project we run improves health outcomes, increases health literacy or raises awareness of disease.
Established in the mid-1990s by Martin and Gabrielle Palin, the agency was built on honesty, accountability, respect and transparency, with every project run to prioritise outcomes for patients and consumers.
years of health PR experience
largest independent health PR agency in Australia
campaigns delivered
unique pieces of media coverage secured in 2025
Net promoter score is a strong measure of client loyalty and recommendation
industry awards or commendations since 2019
Our clients
Health and wellness organisations we’re proud to work with.
Strong views on best-practice health PR
Three decades of solving health PR briefs, shared as blogs, news and views.
Trusted by clients who share our passion
The team goes above and beyond our agreement. I would always highly recommend Palin Communications.
Extremely knowledgeable, kind and a pleasure to work with. I would work with them any day of the week.
Very supportive, responsive and always going above and beyond. We achieve excellent outcomes together.
Proactive, organised, creative and highly responsive. The team is unbelievable at taking things off my plate.
The team goes above and beyond our agreement. I would always highly recommend Palin Communications.
Extremely knowledgeable, kind and a pleasure to work with. I would work with them any day of the week.
Very supportive, responsive and always going above and beyond. We achieve excellent outcomes together.
Proactive, organised, creative and highly responsive. The team is unbelievable at taking things off my plate.
The team goes above and beyond our agreement. I would always highly recommend Palin Communications.
Extremely knowledgeable, kind and a pleasure to work with. I would work with them any day of the week.
Very supportive, responsive and always going above and beyond. We achieve excellent outcomes together.
Proactive, organised, creative and highly responsive. The team is unbelievable at taking things off my plate.
How to do health PR.
Drive greater value from your PR spend with insights from 30 years of real-life health PR experience.
Frequently asked questions
Everything you need to know before we talk.
What does Palin Communications do?
We are Australia’s largest independent health PR agency, delivering health-focused PR campaigns and content built on multichannel storytelling, authentic third-party advocacy and tangible metrics for increased accountability.
Who do you work with?
Health and wellness organisations of all kinds: pharmaceutical and consumer health companies, biotechs, patient groups, peak bodies and not-for-profits, including clients like GSK, CSL Seqirus, Novartis, Haleon, BMS and LivaNova.
What is an earned-first multichannel approach?
Earned media leads every program: news stories, features and interviews generated through our news sense. Owned, paid and shared channels then amplify that editorial among the audiences that matter.
How experienced is the team?
The senior management team alone has in excess of 60 years combined experience in running health PR campaigns. The agency more broadly is comprised of the largest and most experienced health-focused PR team in Australia.
How do engagements begin?
With a conversation. Tell us what you’re navigating, from a health PR brief to what a great campaign might look like, and we’ll bring the strategy and the experience.
Latest from LinkedIn
Interested in working with the best?
We’re always happy to talk through what might be possible for you, from a health PR brief to what a great campaign might look like.