AWARD WINNING DISEASE AWARENESS CAMPAIGNS

Build the profile of specific diseases or conditions. Get attention and trigger change via effective health PR campaigns. Let our award-winning approach work for you.

PALIN / SERVICES /

AWARD WINNING DISEASE AWARENESS CAMPAIGNS

It can be frustrating when you have great solutions or ideas to support those living with diseases or conditions that no-one knows about or can recognise the symptoms for.

That’s why driving awareness of health issues and specific diseases is so important to your overall marketing or fundraising efforts.

Whether you want to drive conversations and editorial interest in a specific disease, encourage funding to support patients or lobby for the reimbursement of medicines, you need to be working with a health PR agency that has a long standing history of developing successful and impactful campaigns.

The team at Palin Communications can support you in:

Analysing the current media interest in your area, with reference to specific journalists who have covered it
Advising on third parties and advocates who share your interest in promoting a specific disease and who can play a role in the campaign longer term
Developing a clear ambassador, external expert and celebrity strategy with advice around costs and options
Crafting a communications strategy that integrates real-world stories and case studies to humanise the campaign
Implementation plan to raise the profile of the disease via earned, owned and paid media platforms
Clear KPI’s and timelines on deliverables
Creating an engaging campaign that will smash all of its KPI’s!

Disease Awareness Case studies

From our work on Flu that won ‘Best PR Campaign – Awareness & Advocacy’ at the PRIME Awards in 2023, to our work on Shingles Awareness Week that won the 2025 Gold Impact Award from the GlobalCom PR Network – our disease awareness

campaigns have won multiple awards both locally and globally.

Reshaping perceptions of diseases is something Palin Communications is passionate about and have helped many clients, like the Juvenile Arthritis Foundation Australia, to do.

“The Palin Communications team is terrific - very supportive, responsive, and always going above and beyond. We are really appreciative of the work Palin Communications does for Juvenile Arthritis Foundation of Australia and the excellent outcomes we achieve together."

Ruth Colagiur, Founder and Director at Juvenile Arthritis Foundation Australia (JAFA)

This is the kind of campaign the Palin Communications team loves to implement.

“Disease awareness campaigns are among my favourite types of assignments. It gives the agency a chance to help people tell real stories in a way that drives genuine change”

Roberta Sowden, Account Director – Head of People & Culture and project lead on the juvenile arthritis and flu awareness campaigns.

Put your issue in the spotlight with a tailored multichannel disease awareness campaign with deliverables across earned media and owned social content, amplified via paid and share media through celebrity ambassadors, advocacy groups and influencers.