STAKEHOLDER MANAGEMENT AND ENGAGEMENT

Effective stakeholder management is important as it helps you secure support, leverage relationships and amplify your message by showing those rallying around your issue.

Remember, good PR is not driven by what you say about your products and issues. It is driven by what other people say about them.

Stakeholder support is central to all good campaigns, so it makes sense to use proven techniques to maximise it.

The Palin Communications approach is underpinned by respect, shared values and a clear process. We work together with you to leverage areas of shared interest between with third-party stakeholders, while staying true to our core values and messages.

Our process involves a considered program of stakeholder identification and management, supporting you by:

• Analysing campaign objectives to underpin stakeholder considerations

• Researching issues (media coverage, previous commentary, published papers) to identify influential stakeholders and organisations

• Conducting stakeholder mapping to show identify supporters and opponents, each mapped by their level of influence and impact

• Identifying groups and individuals likely to be receptive to an approach centred around support and shared objectives

• Strategic outreach to key players, which highlights benefits of a collaborative approach, sharing resources or openness regarding plans

• Establishing quantitative targets and measures related to third party involvement in campaigns

• Documenting relationships with key players – whether playing a role as external experts, ambassadors or more simply sharing information and insights.

• Confirming agreements and commitments in writing

• Sensitively managing third party relationships as required

• Implementing a campaign and programs that integrates third parties.

• Measuring impact and results driven by third party engagement and involvement

We’ve run award-winning campaigns that integrate national patient organisations, medical associations, individual specialists, celebrity ambassadors and high-profile media medicos.

We’ve helped our clients manage issues by partnering with industry associations and external experts.

If the success of your PR campaign is determined by the quality and extent of the third-party support it receives, working with the experts at Palin Communications will help you make the most of your stakeholder strategy.