About
Health PR Reimagined
Healthcare PR now integrates the full range of earned, owned, paid and shared media to deliver consistent, measurable, commercially relevant outcomes.
At Palin Communications we deliver highly effective health-focused PR campaigns and content built on multichannel storytelling, authentic third-party advocacy and tangible metrics for increased accountability. We tailor your message for consumers, healthcare professionals, media targets and other stakeholders.
How We Do It
Our focus is on your issues and needs. We bring a creative, open, media-agnostic mindset to your communication challenges with just one question in mind: What would it take to turn your brief into a memorable, multi-faceted campaign that smashed all its measurable performance indicators?
Values and Standards
Values and standards help guide work, projects, client choice, recruitment, creative processes, teamwork, policy decisions and other business priorities. They help explain why people choose to work at one agency over another.
They lend purpose and authenticity to the daily business of feeling good about work, being part of a respectful team and progressing your career. They help inform what expectations you are entitled to have as a client or as a valued member of the Palin team.
If Palin Communications can operate by these values and standards, then we increase the likelihood that our working life will be more fulfilling and stimulating.
Embracing these standards in the context of the agency’s heritage – deeply specialised health-focused PR – gives the team the best possible chance of being progressive, engaged, ethical, respected and commercially profitable.
Agency Aspirations
We will:
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Selectively focus on projects that will make a positive difference to health and wellbeing in the Australian community
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Always be in the top echelon of health communications agencies in Australia
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Sustain and nourish a profitable business with a great reputation
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Ensure our annual top-line revenue is consistent with our industry-leading aspirations
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Retain a reputation for professional, high quality, industry-leading client service
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Pick and choose the projects we commit to – as a team – guided by our agency values
Team Development
We will:
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Endeavour to hire the very best people as guided by our values
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Commit to reviews, mentoring and continuous professional development for all team members
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Facilitate collaboration and connectedness within the team
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Communicate without judgement, openly and honestly with each other
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Prioritise workplace mental health via our policies, programs, and individual accountability
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Reward and acknowledge great work and celebrate each other’s successes
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Hold team members accountable to team values and individual performance
Service Delivery Processes
We will:
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Manage projects with our clients in a style that emphasises collaboration, openness, inclusion, honesty, trust, and respect for diverse views and individual expertise
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Act as an extension of our clients’ internal team
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Commit to a constant program of review for all disciplines guided by our service standards
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Ensure all projects are reviewed for learnings and implications
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Consistently review and update the templates and checklists underpinning all our major functions
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Ensure processes used for main functions (brainstorming, evaluation, creative development, social media strategy) remain ‘cutting edge’
Team Development
We will:
-
Endeavour to hire the very best people as guided by our values
-
Commit to reviews, mentoring and continuous professional development for all team members
-
Facilitate collaboration and connectedness within the team
-
Communicate without judgement, openly and honestly with each other
-
Prioritise workplace mental health via our policies, programs, and individual accountability
-
Reward and acknowledge great work and celebrate each other’s successes
-
Hold team members accountable to team values and individual performance
Individual and Industry Leadership
We will:
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Ensure all team members are mentored to be leaders
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Demonstrate industry leadership via our content and commentary
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Innovate and improve our industry via our advocacy and proactivity
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Demonstrate leadership via innovation and creativity on projects
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Promote individual members of the team as experienced industry leaders
Customer Relationships
We will:
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Develop a portfolio of clients directed by our values and agreed criteria around ideal customers
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Decline invitations and opportunities with prospects who do not meet our criteria or share our values
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Ensure our marketing, industry standing and reputation continue to generate options regarding our choice of clients
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Consistently score highly on our annual client survey and net promoter scores
Ten Client Service Standards
01 PR Industry Knowledge and Strategies
We commit to being able to explain how PR strategy relates to specific challenges in healthcare. We can provide strategic advice on the latest approaches because of our up to date knowledge of PR tactics and our unique insights into what PR can deliver.
03 Creativity & Innovation
We commit to pushing the boundaries, challenging clients and bringing the latest innovative approaches to meet the business priorities of our clients. We are prepared to fail if by failing we learn important lessons for our clients about which creative solutions suit which scenarios best in the future. We are committed to exploring new solutions and explaining their potential to clients in a way that draws a link between creativity and business success.
05 Attention to Detail
We commit to providing accurate, well-written, mistake-free documents and correspondence to clients. We accept our clients have a low tolerance for mistakes and that typos, grammatical errors and poor writing all reflect badly on the Palin business and broader team.
07 Responsiveness
We commit to providing quick turnaround times with a view to being responsive, accessible and alert. We commit to hitting our deadlines and understand that a promise to deliver at a certain time is a promise that must be kept.
09 Measurement and Metrics
We commit to providing insightful evaluations based on the latest industry standards around metrics, KPIs, evaluation frameworks and quantifiable outcomes. We will integrate the concept of measurement from start to finish in programs, integrating relevant input, outtake and outcome data related to the campaign.
02 Commercial Insights
We will challenge clients with commercially relevant insights that are based on our experience in running health-focused communications projects. These insights are derived from case studies, broader exposure and our commitment to knowing the drivers in our clients’ businesses.
04 Tailored Solutions
We commit to understanding the uniqueness of our clients and will tailor recommendations to their needs. We want every client to feel like they are involved in a truly special, award-winning campaign. We commit to looking at each challenge as unique.
06 Proactivity
We commit to staying in regular contact with clients, making ongoing suggestions about new opportunities based on our knowledge of emerging trends and opportunities. This is a key way in which we add value to programs that are approved and ongoing.
08 Results and Outcomes
We are driven by our commitment to generating meaningful results for clients. We are committed to agreeing and delivering on approved KPIs and working toward agreed metrics. We want clients to conclude that we deliver great “bang for the buck”.
10 Fun and Diversity
We are determined to make work enjoyable by partnering with clients who share our values of inclusion, transparency, respect, acceptance, professionalism and honesty. We are accepting of people from all kinds of backgrounds, religions, heritage and outlook. Fun and stimulation come from participating, sharing and accepting diversity.
A global perspective
Palin Communications is a proud member of GlobalCom PR Network. We collaborate with over 80 independent agencies across 100 countries to deliver integrated and creative campaigns to global organisations.
GlobalCom PR Network allows us to meet the needs of our clients to deliver meaningful, consistent, impactful health campaigns across a range of countries and regions.
The Mindful Movement.
What is it?
The Mindful Movement is an initiative developed by Palin Communications to ensure we remain proactive and accountable around mental health.
Why
It reflects our commitment to reviewing and implementing measures to promote our team’s wellbeing. We are empowering our team with the skills, resources and confidence to advocate for their mental health and wellbeing because we know that one size does not fit all.
Features
Our Mindful Movement also includes the development of minimum standards for our agency, flexible working practices, mental health days, team bonding and social activities, as well as access to best practice resources and expert training.