HEALTHCARE MESSAGE REHEARSALS AND MEDIA TRAINING

Health campaigns that not only meet but exceed their KPI’s need spokespeople and advocates who can deliver key messages.

There’s little point in setting up interviews, working with journalists to develop stories or framing topics for podcasts if your spokespeople can’t convey campaign messages in a way that is easy-to-understand.

This is why media training and message rehearsal sessions are so important.

We help your spokespeople get comfortable with campaign messaging and calls to action, teaching them techniques to address negative questions or unrelated topics in a way that allows them to stay on track and prioritise your campaign messages.

The Palin Communications team delivers custom hands-on sessions that allow spokespeople to build their confidence and sharpen their message delivery, ensuring the best possible chance to maximise “earned” media opportunities.

We have run workshops for medical specialists, primary healthcare professionals, patient advocacy spokespeople and corporate executives to rehearse and refine their delivery techniques in a range of settings.

These workshops consist of useful and practical interview simulations. Combined with insights derived from two decades of media management, they are designed to put you in the right frame of mind to nail key messages when it really matters.

It’s all part of hitting your campaign KPI’s and maximising the investment you make in your health PR campaign.

“I love running message rehearsal sessions with spokespeople before big campaigns. You often see them start a bit uncertain but then their confidence builds with practice. At the end they are hitting their messages and bridging back to the key content easily. That’s the point when we’re like “OK, the campaign is good to go now.”

Karina Durham. CEO Palin Communications