Healthcare product launches

Chances are, you might only get one opportunity to launch a legitimate PR campaign about a new compound, service or product or even the transition of a product from prescription-only to over the counter classification.

Once it’s been done (or it’s been around for a while) the news value wanes. That’s why the PR strategy at launch time is so crucial.

We’ve launched dozens of medical compounds, services, technology developments, research projects and complementary therapies in Australia. All via through targeted, code-compliant strategies that drive support from opinion leaders, healthcare professionals, consumers and other third parties.

Healthcare, however, is a highly regulated space, but with the right communications partner, driving news and outcomes while complying with the various codes and regulations is easy.

It’s about getting a great result and doing it in the right way.

Our up-to-date media relationships and our knowledge of the regulations ensures you get the best value, as well as the best chance of staying out of trouble, when you commission us to help with your campaign.

With a Palin Communications campaign you will receive:

• Advice on the news value of your launch

• A strategy to position it for maximum traction

• A stakeholder plan to leverage third party support

• A media relations plan to drive earned media value

• Advice and management around influencers and ambassadors for your brands and products

• An implementation plan that ensures the Palin Communications team does the heavy lifting on all key streams of work.

Chat to the Palin Communications team about how we can manage the PR dimension of your product launch to achieve maximum impact.

Product launch case study

One of our favourite clients is Haleon. We’ve really enjoyed launching sponsorships and new products for them in the over-the-counter space.

“The Palin Communications team is extremely knowledgeable, kind and a pleasure to work with. I am grateful for their ability to move at pace and keep our teams on track. They are accessible, approachable and I would work with them any day of the week!”

Junne Dequilla, Senior Brand Manager at Haleon