Research processes that drive positive PR

Sometimes an earned media strategy needs some new research or data to attention.

That’s why many high performing health PR campaigns are built on research, commissioned surveys and the creation of newsworthy insights.

Sometimes the research unearths surprising prevalence rates, unusual attitudes or a community complacency that signals a “forgotten disease”.

Whatever the case, thought provoking research can play a key role in delivering successful news angles and opportunities, which is something we’ve leveraged at Palin Communications for decades.

Research that establishes a baseline is also common practice in health PR campaigns, as it helps to establish growth and measurement analysis post campaign.

It can help you understand if attitudes really changed, whether GPs more comfortable engaging patients on your issue or even if sales spiked following editorial support.

Research case study: Integria

"The Palin Communications team is really proactive. Other agencies you'd brief in, and they just do what they're briefed to do. Whereas Palin was always reaching out and saying how about this opportunity. My favourite campaign was a research project that we were doing on traditional indigenous medicines and it was very sensitive because obviously with indigenous communities involved and benefit sharing and everything like that it's a really sensitive topic. I found that Palin really handled it very well and all the feedback that we got was positive"

Keira Mullen - formerly of Integria Healthcare

Talk to the Palin Communications about where commissioned research could fit into your Health PR strategy.