Social media marketing in healthcare

So much of what influences debate, opinions, attention, funding and news happens on social media.

Sometimes these discussions are sparked on the assets and accounts you own, other times you might be the topic of conversation on platforms owned by others.

Either way, you need a social media strategy to ensure you are more than just a spectator. You need to be an active participant, with a plan that has KPI’s and clear prospects for success.

Palin Communications has been supporting health-related companies with their social media strategies for over 15 years.  What started out as lifestyle focused platforms have evolved and we’ve been part of that change, helping clients maintain leading presences that set the standard and bench mark across the industry.

We hear a lot from our clients about the risks associated with social media engagement. But in the current environment, the risks of not being involved and getting left behind are far greater.

Australian healthcare companies have now, in large part, overcome their early reticence about social media. Their questions have shifted from ‘is this worth investing in?’ to ‘how can we use social media to highlight our company aspirates, mitigate issues and highlight our unique culture to support recruitment efforts?’

Though, the most common question remains, ‘who has the experience and regulatory sensitivity to help us set the industry standard on social media, without risking our established corporate reputation?

That’s where the Palin Communications team comes in. We will help you to:

• Conduct an audit of your current social media accounts and activity

• Undertake “social listening” activities to determine what is being said and debated on social media in your space – and by whom

• Develop social media strategies with recommendations on platforms, content pillars, KPIs and implementation plans, with specific guidance on content development, review and approval and in feed monitoring

• Produce handy “How to” guides for team members and broader advocates who are contributing to the social campaign

• Review content plans and copy to ensure compliance of health-related content with relevant codes and legislation

• Develop evaluation frameworks to help clarify success and guide future tweaks and improvements

• Smash your social media KPI’s

Social media case studies

The Palin Communications team has a history of developing award-winning social media strategies, with our strategy for establishing and promoting the Bristol Myers Squibb LinkedIn content in Australia winning a “Best use of LinkedIn” award at PR Daily.

We also helped LivaNova in Australia build their social media strategy from the ground up.

‘Palin Communications excels at addressing our business challenges with customized solutions that fit our unique therapy areas. We've seen significant improvements in engagement and effectiveness on our social media channels since we began working with Palin Communications. The team is just unbelievable at taking things off my plate and making things easy. I'm just a big fan!’

Kristina Tomas – Senior Marketing Manager ANZ, LivaNova