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Being interviewed by journalists or being included in news stories as what is known in the media industry as “talent” is unfamiliar territory for the vast majority of clinicians and medical experts.

There will always be instances in business where timelines are short.It might be that regulatory approval has moved more quickly than expected. Or perhaps some political development has catapulted your product or issue into the immediate spotlight. Perhaps a new source of funding or a fixed grant is tied to a short-term communications deliverable.

Being interviewed by journalists or being included in news stories as what is known in the media industry as “talent” is unfamiliar territory for the vast majority of clinicians and medical experts.

It’s not difficult for communications agencies to describe themselves as health-focused or experienced in the medical sector. It may be that a modest amount of health-related exposure triggers an idea in an agency about a new and lucrative area of work.This can generate a challenge for medical brand managers or pharmaceutical procurement professionals who are keen to identify agencies with genuine expertise in clinician-facing communications.In this article we offer some suggestions for identify

Key takeaways • Health PR translates complex clinical, regulatory and health information into clear, credible stories that build understanding, trust and engagement.  • Unlike general consumer PR, health PR operates within strict regulatory and ethical boundaries, including requirements set by the Therapeutic Goods Administration (TGA) and the Medicines Australia Code of Conduct. This requires specialist knowledge, robust evidence and careful management of patient experiences and

What do Australian pharmaceutical companies really want from their communications partners? Do they want their agencies to be versed in AI and rich in cool tech tools? Or do they want strategic guidance, reliable service and industry knowledge?As the founder of an agency that specialises in health PR, the question of what pharmaceutical clients really want is one that has kept me awake on many a restless night.I’ve slept a bit better to be honest