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Health PR. reimagined
Healthcare PR now integrates the full range of earned, owned, paid and shared media to deliver consistent, measurable, commercially relevant outcomes.
One question drives every brief
What would it take to turn your brief into a memorable, multi-faceted campaign that smashed all its measurable performance indicators?
We deliver highly effective health-focused PR campaigns and content built on multichannel storytelling, authentic third-party advocacy and tangible metrics for increased accountability. Your message, tailored for consumers, healthcare professionals, media targets and other stakeholders.
Why people choose Palin Communications
Values and standards guide our work, client choice, recruitment, creative processes and teamwork.
Embracing these standards in the context of the agency’s heritage, deeply specialised health-focused PR, gives the team the best possible chance of being progressive, engaged, ethical, respected and commercially profitable.
We value: accountability, client focus, honesty, teamwork, support of individuals, innovation, constant improvement, excellence, clear priority setting and openness.
We don’t value: commitments not kept, responsibilities shifted, dishonesty, anything that compromises the good reputation of the team and business, laziness, negativity, blame and unprofessional behaviour.
Agency aspirations
Selectively focus on projects that make a positive difference to health and wellbeing in the Australian community. Always be in the top echelon of health communications agencies, sustain a profitable business with a great reputation, and pick and choose the projects we commit to, as a team, guided by our agency values.
Service delivery processes
Manage projects in a style that emphasises collaboration, openness, inclusion, honesty, trust and respect for diverse views. Act as an extension of our clients’ internal team, review every project for learnings, and keep our core processes cutting edge.
Team development
Hire the very best people as guided by our values. Commit to reviews, mentoring and continuous professional development, prioritise workplace mental health, communicate openly and without judgement, and celebrate each other’s successes.
Individual and industry leadership
Mentor all team members to be leaders. Demonstrate industry leadership via our content, commentary and advocacy, innovate on projects, and promote individual team members as experienced industry leaders.
Customer relationships
Develop a portfolio of clients directed by our values and agreed criteria around ideal customers. Decline opportunities that do not share our values, and consistently score highly on our annual client survey and net promoter scores.
Meet the senior management team
Palin Communications has a stable, high-performing senior management team with a combined total of more than 60 years’ experience in meeting the communications needs of our clients.
Martin Palin
Approaching 30 years in business as Managing Director of Palin Communications. His entire professional life has been dedicated to maximising the impact of health promotion campaigns and disease prevention programs, across both the public and private sector.
Karina Durham
A respected, talented, award-winning communications professional and a Fellow of Communications and Public Relations Australia. Karina has been an indispensable part of the Palin Communications team for more than 20 years, and its CEO and inspirational leader since the middle of 2023.
Maya Ivanovic
A finalist in both the B&T Women in Media and the Communications and Public Relations Australia Professional of the Year awards in 2026. Maya is a respected senior executive focused on ensuring amazing outcomes for our campaigns, exceptional service standards among our team and consistently positive experiences for our clients.
Ten client service standards
What you’re entitled to expect as a client or a valued member of the Palin Communications team.
Mastering PR and communications in health
Strategies and insights rooted in the latest practices, tailored to the unique challenges of the health industry.
Commercial insights
Practical, meaningful health-focused insights tailored to drive your business forward.
Tailored for you
Every strategy is unique: high value, stand-out and relevant for your business and audiences.
Creative edge
We explore, experiment and learn, pushing creative boundaries to elevate your campaigns.
Attention to detail
Clear, accurate, highly polished communications. Every carefully crafted piece reflects on us, and on you.
Proactive partners
Regular contact, timely opportunities and a finger on the pulse in health.
Responsive and reliable
Alert, accessible and committed to deadlines. Your priorities are our priorities.
Results driven
Tailored, commercially relevant goals that move the needle and maximise return on investment.
Smart measurement
Industry-standard evaluation metrics to track, refine and showcase the full impact of your campaigns.
Diverse and fun culture
Fun, respect and inclusivity, with collaborations as dynamic as the people behind them.
The Mindful Movement.
Proactive and accountable around mental health, so our team has the skills, resources and confidence to advocate for their own wellbeing.
What is it?
An initiative developed by Palin Communications to ensure we remain proactive and accountable around mental health.
Why
It reflects our commitment to promoting our team’s wellbeing, empowering people with the skills, resources and confidence to advocate for their mental health, because one size does not fit all.
Features
Minimum standards for our agency, flexible working practices, mental health days, team bonding and social activities, plus access to best practice resources and expert training.
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Interested in working with the best?
We’re always happy to talk through what might be possible for you, from a health PR brief to what a great campaign might look like.