Evaluating a Health PR agency that can manage clinician-facing communications
It’s not difficult for communications agencies to describe themselves as health-focused or experienced in the medical sector. It may be that a modest amount of health-related exposure triggers an idea in an agency about a new and lucrative area of work.This can generate a challenge for medical brand managers or pharmaceutical procurement professionals who are keen to identify agencies with genuine expertise in clinician-facing communications.In this article we offer some suggestions for identify
Defining great health PR: Distinguishing health PR from consumer PR & other disciplines
Key takeaways • Health PR translates complex clinical, regulatory and health information into clear, credible stories that build understanding, trust and engagement. • Unlike general consumer PR, health PR operates within strict regulatory and ethical boundaries, including requirements set by the Therapeutic Goods Administration (TGA) and the Medicines Australia Code of Conduct. This requires specialist knowledge, robust evidence and careful management of patient experiences and
Giving pharmaceutical companies what they want from their PR agency.
What do Australian pharmaceutical companies really want from their communications partners? Do they want their agencies to be versed in AI and rich in cool tech tools? Or do they want strategic guidance, reliable service and industry knowledge?As the founder of an agency that specialises in health PR, the question of what pharmaceutical clients really want is one that has kept me awake on many a restless night.I’ve slept a bit better to be honest
The value of healthy editorial is booming. The reason is AI.
Modern PR agencies are lots of things. They are story tellers, content developers, problem solvers and managers of issues among others.
Palin Communications duo snap up prize at Cairns Crocodiles
Account Directors Anastasiia Nazarenko and Tina Kandelaki have teamed up to win the coveted CairnsHatchlings competition at Cairns Crocodiles 2026.
Agency Duo Named Public Relations Finalists in Cairns Hatchlings 2026
Palin Communications is proud to share that its creative duo Anastasiia Nazarenko and Tina Kandelaki, have been named one of just three PR finalist teams in the Cairns Crocodiles 2026 CairnsHatchlings competition.
Clear guidance on earned media crucial to pharma PR compliance
When the Medicines Australia Code Committee convened in November 2023 to assess a complaint from Astellas they found themselves in a tricky position.
Is PR at an inflection point?
The challenge for agencies in 2026? Elevate how PR drives business value, in language the boardroom understands.
Consumer health literacy key to driving efficiencies
Palin Communications is working with the Taiwan Trade Council in Sydney to promote Taiwan’s global visibility in the health industry through the ‘Go Healthy with Taiwan’ program.
Zoetis Australia for dog osteoarthritis awareness
Our team has proudly been working with Zoetis Australia since early 2025 to drive conversations with pet owners and the vet profession.