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Terms like “thinking outside the box”, “pushing the envelope”, “developing stretch ideas” and the general concept of “creativity” mean different things to different people. The client appetite for creativity is insatiable, even if not all of them can explain exactly what it means or looks like to them in the context of every individual brief. Having worked on the client side of major government campaigns in partnership with high profile advertising agencies, I can cer

In the startup phase of Palin Communications we had a new consultant that lasted just one day. I hadn’t yet been down to JB Hi-Fi to buy his laptop and there was nowhere for him to hang his coat. Every time he rolled his chair backwards, he ran over the tail of his jacket because it was draped across his back rest. I took him to a client meeting on the first afternoon (I know, I know) and he pulled out a four-page strategy document from his briefcase (that I’d never seen) and offered to pr

[Gypsy Rose Blanchard. Pleaded guilty to second-degree murder.]I love non-fiction books. Military narratives, famous biographies and human history – love them all. There’s something compelling about knowing a story truly reflects some fascinating, unlikely lived experience. It’s the most engaging and informative way to tell a yarn – through the eyes of someone who has done it. This is the kind of thinking that typically informs decisions about celebrities and ambassadors for health campaigns. Ca

Palin Communications has won the 2023 PRIME Award for Best PR Campaign – Awareness and Advocacy in partnership with CSL Seqirus for helping to educate Australians about the seriousness of influenza. Image (L-R): Kerry Jung, Ellen Hahn, Sarah Rumsey and Roberta Sowden accepting the award at the 2023 PRIME Awards.Martin Palin, Managing Director of Palin Communications, said he was proud of the Palin Communications team led by its CEO Karina Durham and the Palin Communications flu squad comprising

Communications in the healthcare sector is highly regulated. So what are the risks when people operate outside the rules and what kind of communicators thrive in a complex environment? Martin Palin explains.