In 2025 we had the opportunity to support our not-for-profit client Hearts4heart in its annual Heart Valve Disease Awareness Week (HVD) campaign – an initiative dedicated to increasing awareness of HVD, its risks and the importance of early detection.
That PR campaign marked a major milestone with the launch of Australia’s first Heart Valve Disease Patient Journey Report. The report encouraged those at risk—including people aged over 65 and anyone experiencing symptoms—to have proactive conversations with their doctor about a stethoscope heart check.
The impact? Over 37 million opportunities to see or hear key messages in earned media coverage – helping to drive awareness and action.
Some of the campaign highlights: ✔️ Collaborating with case studies and clinical experts to share powerful stories and insights. ✔️ Leveraging social media to extend reach and engagement. ✔️ Securing national and regional media coverage to amplify key messages across Australia. ✔️ Driving conversation online with engaging content.
A fantastic result for an important cause! The Palin Communications team is proud to play an ongoing part in the promotion of heart health and early detection
We’re always happy to talk through what might be possible for you, from a health PR brief to what a great campaign might look like.
