The communications strategy introduced two sister clinics: The Journey Addiction Rehabilitation Clinic, a residential program combining the warmth of a retreat with gold-standard psychiatric care, and The Journey Psychedelic Outpatient Clinic, Australia’s first individualised psychedelic-assisted therapy service. Through strategic national media outreach, the campaign triggered substantial media interest, including a national TV exclusive with 7News, which aired across 25 regions, alongside extensive online and radio coverage.
The Journey Clinic launch represents an exciting intersection of science, compassion and innovation. It represents a powerful example of how the Palin Communications team uses thoughtful, considered communications to bring important new health services into the public conversation.
We’re always happy to talk through what might be possible for you, from a health PR brief to what a great campaign might look like.
