The value of healthy editorial is booming. The reason is AI.
Modern PR agencies are lots of things. They are story tellers, content developers, problem solvers and managers of issues among others.
Is PR at an inflection point?
The challenge for agencies in 2026? Elevate how PR drives business value, in language the boardroom understands.
Big pharma’s role in our supply medical system
Martin Palin explores the implications of the supply-driven system of pharmaceuticals in Australia. Without the innovations being driven by pharmaceutical companies, there’s not a whole lot for regulators to approve or governments to buy.