Being interviewed by journalists or being included in news stories as what is known in the media industry as “talent” is unfamiliar territory for the vast majority of clinicians and medical experts.
There will always be instances in business where timelines are short.It might be that regulatory approval has moved more quickly than expected. Or perhaps some political development has catapulted your product or issue into the immediate spotlight. Perhaps a new source of funding or a fixed grant is tied to a short-term communications deliverable.
Being interviewed by journalists or being included in news stories as what is known in the media industry as “talent” is unfamiliar territory for the vast majority of clinicians and medical experts.