March 2025
1 min read

Say hello to our newest team members!

Left to right: Luana Lima, Emma Jones and Lucy Byrne 

We’re excited to welcome talented new team members to Palin Communications! We have been busy helping them settle in and integrate into our broader team so they can hit the ground running.  

  • Luana Lima has chosen Palin Communications as her first industry internship. She is a University of Sydney and Sciences-Po Dual Bachelor’s graduate in Politics and International Relations/Sociology. The team is thrilled to introduce her to the world of health PR.  

  • Emma Jones brings her expertise in strategic thinking and impactful storytelling to her new role as an Account Executive at Palin Communications. She is enthusiastic about expanding her expertise in health PR and has already played a significant role in important client projects. 
  • Lucy Byrne relocated to Sydney from Ireland and has over four years of PR agency experience. Having previously worked on health communication campaigns, she is eager to fully immerse herself into the work of Palin Communications. As a Senior Account Executive, she specialises in strategic communications, delivering results-driven strategies for clients. 

TagsTeam
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It’s not difficult for communications agencies to describe themselves as health-focused or experienced in the medical sector. It may be that a modest amount of health-related exposure triggers an idea in an agency about a new and lucrative area of work.This can generate a challenge for medical brand managers or pharmaceutical procurement professionals who are keen to identify agencies with genuine expertise in clinician-facing communications.In this article we offer some suggestions for identify
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Key takeaways • Health PR translates complex clinical, regulatory and health information into clear, credible stories that build understanding, trust and engagement.  • Unlike general consumer PR, health PR operates within strict regulatory and ethical boundaries, including requirements set by the Therapeutic Goods Administration (TGA) and the Medicines Australia Code of Conduct. This requires specialist knowledge, robust evidence and careful management of patient experiences and
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Interested in working with the best?

We’re always happy to talk through what might be possible for you, from a health PR brief to what a great campaign might look like.