This year’s campaign asks Australians to ‘get dead set’ around death and dying by prioritising compassionate conversations and taking simple steps around end-of-life planning in a way that is right for them. “Death is often over-medicalised and institutionalised. We thrilled to be working with the Palin Communications team to normalise conversations around death and dying,” says Cherelle Martin, Dying to Know Campaign Manager at The Groundswell Project Australia. “This campaign aims to strengthen our collective approach to these matters and ensure end-of-life experiences are aligned with an individual’s values and wishes.”
Join the conversation on social media using the hashtag #GetDeadSet and #DyingToKnowDay. Visit www.dyingtoknowday.com to learn more.
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