City2Surf 2025

Palin Communications was proud to support Voltaren in its new three-year naming rights partnership with the world’s largest fun run, the iconic City2Surf.

We were tasked with generating editorial coverage to showcase the partnership, highlighting Voltaren’s presence at the event and its role in supporting recovery, while also overseeing the development of owned and shared social media content.

To bring the partnership to life, we collaborated with former Ironwoman Candice Warner, creating engaging social and editorial content that resonated with the running community.

We also secured widespread media coverage, including Weekend Today, Daily Mail, B&T, and more, achieving over 10 million opportunities to see key messages.

The Palin Communications team was excited to play a part in this year’s City2Surf, helping celebrate the start of Voltaren’s exciting new chapter with the event.

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