In August the Palin Communications team laced up our running shoes to support Voltaren at the very first Voltaren City2Surf!
From creating content to coordinating celebrity talent and media interviews, to hitting the pavement while proudly repping Voltaren colours, our team loved working on this project.
We worked with the teams at Voltaren, the Ironman Group, community-based charities and with celebrities, like Candice Warner, a former Ironwoman Champion, to announce Voltaren’s three-year name sponsorship with the world’s largest fun run to shine a light on the important role recovery plays in keeping your body moving and allowing you to find joy in movement.
The campaign generated over 50 pieces of coverage across print, online and TV and over 11 million opportunities to see key messages. Social media activity generated over 19,000 impressions and 400+ new followers. The Palin Communications team loves briefs like these, ones that demand creativity and combine health and wellness with key cultural and social moments.
