Palin Communications is proud to be partnering with leading not-for-profit, The Groundswell Project Australia, on its annual Dying to Know campaign.
The COVID-19 pandemic has changed how we live, die and grieve. The Dying to Know campaign (which culminates on Dying to Know Day on 8 August) aims to improve death literacy and positivity in individuals, communities, healthcare workers and other professionals through local and community events.
This year’s campaign asks Australians to ‘get dead set’ around death and dying by prioritising compassionate conversations and taking simple steps around end-of-life planning in a way that is right for them.
“Death is often over-medicalised and institutionalised. We thrilled to be working with the Palin Communications team to normalise conversations around death and dying,” says Cherelle Martin, Dying to Know Campaign Manager at The Groundswell Project Australia. “This campaign aims to strengthen our collective approach to these matters and ensure end-of-life experiences are aligned with an individual’s values and wishes.”