Is PR at an inflection point?
- 2 days ago
- 1 min read
At a recent Communication and Public Relations Australia webinar with Arun Sudhaman about the most critical global trends facing PR agency success, one thing was clear: 2025 was tough - but necessary.
PR agencies felt the brunt of economic pressure, geopolitical turbulence, AI disruption and the push against the traditional agency model.
But despite recent global commentary, PR isn’t “dead.” It’s evolving and the future is bright.
The challenge for agencies in 2026? Elevate how PR drives business value, in language the boardroom understands.
Click through to learn more about our CEO Karina Durham’s three key takeaways from the webinar for PR agencies.
