Zoetis Australia for dog osteoarthritis awareness

Palin Communications worked with Zoetis Australia to share important pet health messages

Palin Communications is no stranger to pet health. Our team is well versed in briefing furry spokespeople and vet professionals to assist with media stories, social media and content. This is an example of how varied health communications can be and the importance of health messages going beyond human health.

Our team has proudly been working with Zoetis Australia since early 2025 to drive conversations with pet owners and the vet profession. The focus has been on the need to improve the way osteoarthritis is diagnosed and managed in the clinical setting to help Australian pets live a better, pain-free life.

The year-long campaign - which includes earned media, content development and paid media - continues to generate millions of opportunities to see key messages with target audiences. The Palin Communications team is grateful to be working in a space where important health messages are being shared for those who can’t advocate for themselves.