Palin Communications worked with the Taiwan Trade Council in Sydney to promote Taiwan’s global interest in health partnerships via the ‘Go Healthy with Taiwan’ program. 

This unique global campaign calls for proposals from Australian organisations, researchers and entrepreneurs that integrate Taiwan’s high-quality health products and holistic solutions – for local benefit. 

One element of the project was the management of a Lunch and Learn event in collaboration with the University of NSW Business Insights Institute. It was an opportunity for the UNSW community of academics and researchers to discover how Taiwanese health technologies and expertise can help bring project ideas to life, with three USD30,000 prizes up for grabs (and six free trips to Taiwan for shortlisted submissions). 

The Palin Communications team enjoyed the diversity of the campaign with activities including digital and social advertising, eDM development, telemarketing, media and stakeholder relations and event management. 

To the delight of the Taiwan Trade Council in Sydney and its global colleagues, the Australian section of the campaign (managed by Palin Communications) met all of its KPI’s for Australian submissions, impact of promotional events, earned media coverage and social media traction.