Over the years, Palin Communications has worked with the professional bodies for pharmacists, anaesthetists, surgeons, radiologists and others to explain exactly what specific healthcare professionals do.

In recent times, the Palin Communications team has turned its expertise to interventional radiology. We have been working closely with The Interventional Radiology Society of Australasia (IRSA), a not-for-profit society dedicated to increasing awareness of interventional radiology and minimally invasive treatment options for a range of health conditions.

In a campaign aligned with Women’s Health Week, Palin Communications and IRSA focused on uterine artery embolisation (UAE) as a minimally invasive alternative treatment option to address adenomyosis and endometriosis. The campaign garnered awareness across national and regional media, triggering almost seven million opportunities to see key messages. 

The campaign was supported by key experts and leaders in IR and women’s health, to help bring attention to the growing spectrum of treatment options. Professor Warren Clements, interventional radiologist and representative of IRSA notes the promising benefits to women’s healthcare, highlighting the importance of community organisations in driving better patient outcomes. 

“These efforts are helping to expand the applicability of minimally invasive treatments like UAE for common conditions, including endometriosis. At IRSA, our mission is to empower all Australians with health choices that align with their individual needs,” he said. 

Adding to this advocacy, Jess Taylor, CEO of QENDO—a non-profit organisation supporting individuals affected by endometriosis, adenomyosis and other pelvic health conditions across Australia and New Zealand—emphasises the importance of empowering patients with the tools to make informed health decisions.  

“Endometriosis and adenomyosis are not new conditions, but they are newly spoken about,” said Jess. “At QENDO, we believe in empowering individuals with resources, healthcare professionals and treatment options that resonate with their values. 

“It’s encouraging to see organisations like IRSA working to raise awareness and provide education on lesser-known, minimally invasive options for individualised care.”