The Palin Communications team is no stranger to pet health. We are well versed in briefing furry case studies and vet professionals to assist with media stories, social media and content. Our work with Zoetis Australia demonstrates how varied health communications can be and shows our adaptability in taking messages about well-being beyond the realms of human health.
 
Palin Communications has been working with Zoetis Australia since early 2025. The overall aim is to drive ongoing conversations between pet owners and veterinary professionals. The focus has been on the need to improve the way osteoarthritis is diagnosed and managed in the clinical setting to help Australian pets live a better, pain-free life.

The year-long campaign - which includes earned media, content development and paid media - continues to generate millions of opportunities to see key messages with target audiences. The Palin Communications team is grateful to be working in a space where important health messages are being shared for those who can’t advocate for themselves.